Managing the SEO of your blog post is an important task for content creation. SEO is not simple anymore, with too much competition in almost every niche. But the good news is plenty of paid and free tools can help you optimize content. Keyword selection, competitor analysis, and technical SEO have become easier with these software.
This article will inform you about the 14 best SEO software to manage on-page and off-page SEO. We have selected high-paid professional tools like Aherf and Semrush and Some easy-on-budget tools for everyone. Let’s get into details and review each of these SEO applications for you.
14 Best SEO Software
Let’s review them one by one in detail.
1. Semrush
Semrush is one of the best SEO software to help your website rank higher. It offers robust features for every aspect of SEO, from keyword research to competitor analysis. The software provides a complete site audit and add-on features for link building and technical SEO. It provides comprehensive market research and has tools for social advertisement.
Features
Encompassing Semrush features in a few words is impossible because it provides different tools for every SEO need. You can discover popular keywords with a click. It details search volume, competition, and clicking bid of each keyword and provides multiple variations of the same keyword.
Aherf’s tools for competitor analysis provide complete information, such as how much traffic your competitors are getting, their traffic, whether it is organic or paid, their link-building efforts, and everything you need to do to stay ahead of your competitors.
Link building is an essential step of SEO and Semrush provides the list of prospects and progress for easy tracking. Semrush is also an asset for enhancing your technical and on-page SEO efforts. It provides an SEO check to assess the on-page SEO efforts and what you need to do.
Overall, Semrush provides a complete site audit that gives analytics to understand the traffic and areas to improve and identify site issues. You can get information on site speed, broken links, content marketing, market research, or search intemt to improve ranking. .
Price
Semrush is free to use for ten daily free queries. Its Basic plan costs $129.95 per month. You can add five projects and can generate 10,000 reports with it in a month. However, the plan does not cover content marketing platforms.
Their Guru Plan costs $208.33, and you can add 15 projects with more than 30,000 monthly reports. Its ultimate business plan is suitable for agencies. You can add 40 projects with advanced features like mobile ranking and content marketing platforms. You can crawl up to 1,000,000 pages per month, analyzing the results of 50,000 reports.
Pros And Cons
| Pros | Cons |
| Advance SEO tools to outrank your competitor | The free plan is very limited |
| Complete competitor analysis with traffic estimate and keyword gap | Expensive software |
| Track daily ranking | |
| Identify link-building opportunities | |
| Seven-day money-back guarantee |
2. Ahrefs
Aherft is a good alternativ of Semrush for search engine optimization. It is one of the best SEO software used by millions of companies and individuals worldwide with satisfactory results. Though it’s a bit expensive, it’s a choice for brands like Zoom, Shopify, Adobe, and Linkedin. It can crawl hundreds of websites within seconds and brings data that SEO specialists love to dig into. It encompasses all your SEO needs.
Features
Aherf is a complete package of tools to manage on-page SEO, competitor analysis, and technical SEO. Its keyword analysis tools are the most accurate in the industry. It provides information on each keyword, its ranking position, competition, or search volume, and also gives you insight into how other sites are using them and how you can use various variations.
Aherf gives information like the user intent of each keyword so you can get a clear idea of why a specific keyword is being searched. Whether it is the informational keyword, transactional, or commercial keyword, you can plan your content around this information for better results.
It provides complete data on related questions that you can use for content creation.
Competitor analysis is also in detail.
With domain authority and number of posts, you can also get in-depth information on how your competitors use link building and how much their total traffic is worth.
Aherf covers all your technical SEO needs as well. It can provide suggestions to improve ranking, identify site issues, and pinpoint broken ones. It will notify you when your competitor is using a new link, providing you with information on how you can up your link-building game.
Price
Aherf has four plans. Their lite plan starts at $99 but lacks link-building features and is good for content planning and keyword analysis. The Standard package costs $199 and provides everything from the lite plan, SERP reports, competitor analysis, report sharing, and batch analysis. Their Advance plan costs $399, including site audit, Looker Studio, Site Explorer, and Web Explorer. Their Enterprise plan costs $999, and it suits agencies and enterprises with advanced audit logs, access management, and other tools for advanced SEO management.
Pros And Cons
| Pros | Cons |
| Fully featured SEO software | Expensive |
| Get information from multiple search engines | Advance plan costs much |
| Provides useful data to analyze and strategize | Limited reports to export or report even in the light plan |
| Detail keyword research tools | Only five keywords are listed in the lite plan |
| Unlimited site reports for audit, even in the lite plan |
3. Moz Pro
Semrush and Aherf are expensive tools, and Moz Pro is equally useful but within a reasonable budget.
It is also a complete SEO toolset with useful features for keyword research, content planning, and site tracking.
Features
Moz Pro combines features that all SEO specialists need and covers everything from ranking to competitor analysis, page optimization, link tracking, and site audit. Moz Pro provides a search box for keyword explorers. Besides giving an overview of the keyword, it provides complete information on its ranking in the web world, average monthly search volume, and the difficulty score.
They also have an opportunity score to notify you of potential opportunities with each keyword. It provides their CTRs and complete SERP analysis, showing the site already ranking for the keyword with their DA score.
They provide reports and lists where you can manage your potential keywords and even export files for later use. It has a fast and comprehensive creation system and sends website monitoring reports. It also sends alerts on critical crawling issues, warnings, redirects, or metadata and content issues.
Overall, it’s a powerful tool with all the features you can expect of site audit competitor analysis and backlink reports.
Price
Moz Pro offers a month-long free trial, which is amazing. Its paid plan starts from a Standard package costing $99, which includes all basic features. Their Medium plan costs $179 monthly, providing full access to keyword research tools.
Their Large plan is for agencies and freelancers to handle multiple projects simultaneously. It costs $299. They also have a Premium plan costing $599 for large SEO agencies and in-house marketing teams.
Pros And Cons
| Pros | Cons |
| 1.25 billion keyword research indexes | The user experience is not great |
| Powerful linkback data | Too much data can be overwhelming for beginners |
| Many free-to-use tools | |
| Complete site audit and competitor analysis |
4. Screaming Frog SEO Spider: Best Website Crawler
Screaming Frog SEO Spider is a leading website crawler for Windows. It is trusted by SEO gurus worldwide and preferred due to its technical site audit data.
You can leverage this extensive data to find out some common SEO issues and improve onsite SEO.
Features
The crawler can provide complete reports on broken links. You can bulk export the errors and URLs to fix them individually. It analyzes the web page, analyzing the meta titles or descriptions, providing valuable information if anything needs some changes or optimization. You can use CSS Path or Xpath to get all HTML data from a web page.
The Screaming Frog provides details on redirects, and you can identify loops and chains or upload a list of URLs to audit. It also helps identify duplicate content or partially duplicate sectionals like meta titles and descriptions or find low-content pages. All this data helps you track SEO and find opportunities and issues to fix.
Price
Screaming Frog Spider is free to download and use. You can crawl 500 URLs in the free version, and it provides valuable data regarding site health, content, and links. Its paid version is available for $259 as a yearly subscription fee with advanced features like technical support, link metric integration, and structural Data and validation, to name a few.
Pros And Cons
| Pros | Cons |
| You can find broken links and fix them | More useful for suite audits. No tools for keyword |
| Can generate XML sitemaps | |
| Crawl Javascript websites | |
| You can schedule audits at regular intervals |
5. Spyfu
Spyfu is another excellent application for SEO specialists, helping them in their marketing strategies to dominate your industry. It offers a complete SEO marketing suite, PPC analysis, competitor analysis, backlink outreach, and unlimited keyword research.
Features
It covers all SEO needs, providing complete competitor analysis to analyze keywords, strategies, backlinks, and topics your competitor covers. It offers dedicated PPC competitor research, allowing you to download lists of potential keywords.
You can browse your competitor’s ad history and use the data to grow. It keeps track of every bid in your Google ads and lets you know about emerging competitors and their strategies. It provides a multi-competitor keyword tool to give you insight into keywords you need to rank for. You can check competitors’ backlinks and target influencers whose links would help you to rank higher.
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Price
It offers a three paid plans. The basic plan costs $16, and 100 domain overviews, 10K row search results, and a similar amount of data exports are allowed. Their professional package costs $39 monthly with unlimited search results, report exports, and ten years and more historical data.
Team plan costs $149 and has 2000 sales leads and domain rankings with 40K weekly tracked keyword ranking.
Pros And Cons
| Pros | Cons |
| Great for marketing strategies and PPC information | Data is not fully acurate |
| Provide historical data | |
| Keep you updated with your competitor’s strategies | |
| Warns about new competitors |
6. Serpstat
Serpstat is another SEO software for marketing managers and website owners. It also covers the SEO needs and provides data for optimization and outranking your competitors.
It provides advanced analytical tools to track all pages with a complete backlinking profile.
Features
Serpstat’s keyword analysis tool is nothing less than other big names like Aherf and Semrush. It analyzes the search intent and search volume and provides information about keyword difficulty. It also provides a niche research tool to help you find a profitable niche for your next venture.
With its keyword clustering, you can automatically upload 50,000 keywords, group them by SERP, and add related keywords to website pages.
Serpstat gives insight into your site’s progress, traffic analysis, and position with a detailed site audit. Serpstat also provides an AI tool to help you write web content and blog posts. YOu can also analyze your competitor’s website, keyword selection, and PPC strategy.
Price
Serpstat is available for $50 per month. You can add five projects and get access to the tops for analyzing competitors. It costs teams $100 per month, giving AI tool and batch analysis, team management, branded reports, and essential SEO tools. Its Agency plan costs $410 monthly and provides value to agencies and big enterprises.
Pros And Cons
| Pros | Cons |
| Affordable starting plan | Data is not always reliable |
| Great tool for keyword analysis | |
| AI tool for content generation |
7. CognitiveSEO
Cognitive SEO is another useful software for digital agencies and professionals. It’s a complete SEO suite with useful features for handling on-page and technical SEO.
It’s an all-inclusive tool that includes on-page and off-page factors to help you stand out.
Features
CognitiveSEO provides tools for content optimization. It uses NLP and AI to help you create content that readers and Google love. The application offers a complete site audit, including tools to analyze backlinks or detect all website issues.
The audit gives a deeper understanding of potential reasons the site needs to get traffic. Besides these core tools, they also offer keyword analysis and competitor analysis. It also gives insight to avoid Google penalties and to stay safe from Google updates.
Price
CognitiveSEO is also free to use for the first seven days. Its starter plan costs $129.99 for five campaigns and 150 content optimization audits. The premium package costs $199 for small agencies, allowing ten campaigns and 150,000 on-page audits. The Elite package is for large agencies, allowing 25 campaigns with even more reports and rank tracking.
Pros And Cons
| Pros | Cons |
| Professional SEO tools | Expensive plans |
| Content optimization tools | Only six days of free use |
| NLP and AI content writer | |
| Marketing reports and rank tracker for insight |
8. Advanced Web Ranking
Advanced Web Ranking is another useful option for brands looking to rank higher for web, local, and mobile ranking. They can scale up to 10,000 keywords a day in multiple search engines. It provides valuable data on all SEO factors and helps brands improve their search engine ranking.
Features
Advanced Web Ranking gives useful data on how your competitors plan and perform with SERP reports. It provides updated keywords for accurate ranking data. Its customized search engine results allow you to search the local ranking statistics.
Advanced Wen Ranking also allows you to analyze keywords and ranking factors on different devices. It provides fully customizable SEO reports you need to build on your existing report templates. It gives reports on KPIs, trends, and data segments for your clients and competitors.
Price
Advanced Web Ranking costs $99 monthly and covers 7000 keywords with unlimited projects, local and mobile ranking, SERP features, and competitor analysis. The agency plan costs $199 with 14,500 keywords and other coveting features like search console data per country and local keyword search volume.
Its enterprise package costs $499 per month and provides 35,500 keyword research and unlimited history. It also has a Custom plan costing $700 for custom billing costs.
Pros And Cons
| Pros | Cons |
| Cover local SEO and mobile ranking | Limited marketing features |
| SERP reports and site audit | |
| Provide search intent and CTR trends | |
| All on-page and technical SEO factors |
9. ContentKing
ContentKing is another great SEO application that covers content making, ranking, SEO audit, technical SEO, and almost all SEO-related tools. It’s a complete SEO suite with specific tools and sends alerts whenever your website has issues or an unexpected content change may affect your ranking.
Features
As we said, Contentking is a complete suite of SEO tools. It provides real-time data for site audits and keeps you updated with reports and analytics. It provides a tremendous amount of data on your websites and others. You can integrate it with other programs like Google Search Console or Google Analytics.
ContentKing provides a real-time dashboard where you can visualize data and get an overview of your website and another website in your competition. A special feature of content is its Log File Analysis.
You can see search engine activity in real time and synchronize your efforts accordingly. Besides that, its features like SEO alert, SEO monitoring, and SEO Change Tracking keep you updated with the latest trends, issues, rising problems, site health, and related issues.
Price
Their price model is based on page bundle and plan. There are four plans: the basic plan costs $39 per month for 1000 pages. Their standard plan costs $149 monthly, including alerts for custom reports, javascript rendering, and HTTP header snapshots.
Their pro plan costs $279, including log file analysis, custom element extraction of websites, and real-time indexing. They also offer a custom plan where you can customize your tools and demand a quote from them.
Pros And Cons
| Pros | Cons |
| Great for detailed data analysis | Not for on-page SEO but more for technical SEO |
| More suitable for established websites | |
| Alerts on SEO issues with suggested changes | |
| Helps you keep your content well-managed and updated |
10. Mangools
Software like ContentKing can be overwhelming with its focus on technical SEO for beginners. Mangools is an easy-to-use platform that even beginners can benefit from. It provides useful SEO tools to get your website started for ranking on search engines.
Features
Mangools provides essential SEO tools like Keyword Finder. You can find and organize easy-to-rank keywords and see what your competitors rank for. It provides difficulty scores and historical data on each keyword.
Its SERP checker gives a complete insight into your competitor’s strategies. YOu can see and analyze data, their keywords strategy, content power, and backlink profile, and find ways to outrank them.
There are tools to analyze links and provide data for your evaluation. You can check their strengths and weaknesses with the link placement. Mangools also provides you with insight and analytics to track the progress of your website. You can keep an eye on how your content is behaving in search engines, keywords that drive traffic, your backlink health, and more.
Price
The best part of Mangools is that it is cheap. Its entry-level package costs only $19 but provides only 25 keyword lookups and 50 suggestions, and you can track only one domain with it.
Their basic plan costs $29, increasing the number of keywords, SERP analysis, and competitor keywords, and you can track unlimited domains in this package.
Mangool premium costs only $44, and three extra team members can use it. It provides up to 70 site lookups and 500 SERP lookups. Their Agency plan costs $89 with unlimited features, 12 extra seats, and about 1,20,000 backlink rows.
Pros And Cons
| Pros | Cons |
| Great value for money | More suitable for on-page SEO |
| SERP checker gives a complete overview of how your competitor is ranking | |
| Easy to use | |
| Beginner friendly |
11. Searchmetrics
Searchmetrics is another all-around search engine optimization toolkit for small businesses. It may not provide the depth of SEO features for technical SEO, but it covers your basic needs.
Features
Searchmetrics provides a simple and intuitive user interface. The main dashboard provides all tools for keyword research with domain rating and competitor analysis. The layout is similar to Semrush. It provides tabs for SEO research, PPC research, keyword research, and content performance. An exciting feature is a winner vs. losing feature that shows keywords that rose or fell last week.
Price
Searchmetrics offers different plans. Its starting plan costs $69 with up to 10,000 ranking per report. The pro plan must cost $149 per month and lets you analyze a website at the subdomain level. You can also ask for a quote for their custom plan for big enterprises and SEO agencies.
Pros And Cons
| Pros | Cons |
| Provide PPC and Advertising data as well | Limited features and, despite high price data, can’t compete with SEMRush or Aherf. |
| Social link tracking | |
| Content creation and optimization tools |
12. Yoast SEO for WordPress
Yoast is not a software but a plugin for WordPress sites. Also, it covers your on-page optimization needs and lets you know if the content is good enough for search engines. It saves time for content optimization and guides you on-page SEO and how to get more traffic. It not only covers SEO but gives you a readability score as well.
Features
Yoast brings everything you need to start ranking in search engines. With 13 million users worldwide, You can also speed up your workflow with AI in Yoast’s premium features. It reads the content and gives insight into whether it needs optimization. Also, whether you are overdoing keyword stuffing, etc.
it checks keyword density, whether you have images with alt texts, and if your alt text has the main keyword.or your meta titles include keywords. The article is drafted adequately with headings and almost everything it needs to rank in search engines. it alerts you if your content lacks internal or external links, if your SEO title or meta description length is more than required, etc.
Price
Many people are using Yoast free for on-page optimization, but their paid tools have even more advanced features. With $99 a year, you can identify dead links, content quality, link suggestions, or preview of sharing on social media. It also offers a premium package for $229 that gives five yoast plugins, SEO training, and automatic updates 24/7 for a year.
Pros And Cons
| Pros | Cons |
| Great for on-page optimization | Paid versions could be more helpful, and its free version can cover all your needs. |
| Checks readability and keyword density | |
| Alerts you if your meta titles exceed the required length | |
| Easy to use and optimize |
13. Woorank
Woorank is another platform to start optimizing your website. It’s an easy-to-use platform with everything you need for search engine optimization. YOu don’t need any other SEO tool if you have Woorank. It provides detailed data to analyze your tactics, find a loophole, and improve your content strategy.
Feature
Woorank provides a complete marketing tool for your website. You can understand your website, your traffic, what topics are trending, from what sources visitors are coming, and areas you need to focus on for long-term success.
Woorank lets you monitor your digital marketing health and formulate your SEO strategies accordingly. However, you can check the score of your website, analyze your competitor, and get downloadable reports so you can share these reports with other team members.
You can track, and identify keywords or check how your competitors use these keywords. You can find some easy-to-rank keywords, and focus more on monitoring your keywords to locations that bring more business for you.
Woorank has tools to crawl your website and highlight issues. You can schedule automated web crawls to diagnose issues from time to time.
Price
Woorank’s Pro plan costs $89 monthly, allowing one website to optimize and 50 keyword tracking. You can analyze up to 2500 pages and get unlimited PDFs. Its premium plan costs $199, and it can optimize five websites, 250 keyword tracking, and 10K page analysis. You can get a quote from their sales team for its enterprise package.
Pros And Cons
| Pros | Cons |
| Covers all SEO needs | Limited keyword tracking in all packages |
| Site crawlers keep you updated with security or health issues | |
| Easy-to-use interface | |
| Covers both on-page and technical SEO |
14. Ubersuggest: Best Cheap SEO Software
Ubersuggest is a paid tool for SEO from Neil Patel. It guides you on how to win SEO games within budget while giving insight into how others rank and how you can plan your website to adapt and improve those strategies. It provides multiple free features like keyword research tools and personalized SEO suggestions.
Features
Uber suggests providing hundreds of top pages where you can discover how and why your competitors are ranking for specific keywords. You can plan your content on these keywords, phrases, and topics people want to read about.
Its keyword suggestion tool makes keyword selection even easier
Ubersuggest can give you exact information on how your competitors use backlinks and how much traffic they are getting through those links and help you make your action plan.
Price
Ubersuggest is more affordable than many other SEO tools on this list. Its plan costs only $12 and allows 150 daily searches. You can add one domain with five competitor domains. For only $20, you can get their basic plan that allows 300 searches per day.
You can track 150 keywords and analyze ten competitors. Its Enterprise plan costs $40 monthly, and you can add 15 domains and competitors. A team of 5 members can use it.
You can also buy their lifetime offer.
Pros And Cons
| Pros | Cons |
| Easy-to-use platform | Only seven days of free subscription |
| Very easy on budget | |
| Free tools to use, like keyword research | |
| Lots of tutorials and free courses on SEO and brand building |
Final Words
SEO is an essential aspect of running your business online successfully. SEO software helps you search keywords, competitor analysis, SERP analysis, on-page optimization, and technical SEO. All software on our list is worth your time. The selection depends on your budget, expertise, and goals.
Author Disclaimer
Greetings, readers! I am Danish Khan, the author behind DY Exotic. I want to take a moment to clarify the nature of the content you’ll find on this platform.
As the curator of DY Exotic, I am committed to delivering unique and meticulously researched content on various tech-related topics. Whether it’s delving into the latest technological innovations, sharing insights from personal experiences, or exploring the intricacies of the digital realm, my aim is to provide you with valuable and engaging information.
It’s important to note that while I strive for accuracy and thoroughness in my content, the dynamic nature of technology means that information may evolve over time. Therefore, I encourage you to cross-reference and verify details when necessary, especially if you encounter this content at a later date.
Additionally, opinions expressed on DY Exotic are my own and may not necessarily reflect the views of others. I appreciate constructive feedback and open dialogue, so feel free to share your thoughts in the comments section.
Thank you for being a part of the DY Exotic community. I hope you find inspiration, knowledge, and enjoyment in the tech-centric journey we embark upon together.
Best regards,
Danish Khan
Author, DY Exotic
