Email marketing is one of the most effective and useful marketing strategies. The campaigns are designed to reach people interested in your services, engage them, and lead them ahead in the marketing funnel. It’s an effective way to reach out to your contacts, address their problems, and pose the solution as your service. That’s why, must use Best Email Marketing Platform for your business growth.
However, for an effective email marketing campaign, you need software that helps you build interactive emails and execute each step of your campaigns better and more effectively. Nowadays, email marketing tools have become advanced. They come with features like AI generators, predesign templates, and numerous advanced tools for crafting emails, analyzing data, managing sales, etc.
They can even segment audiences based on their behavior so you can communicate with them better. The whole process of running successful email campaigns can be automated to save time, money, and energy.
In this article, we have shortlisted 11 email marketing platforms for you. We will look at these platforms and discuss their features and prices so you have a better idea of which suits your marketing needs.
11 Best Email Marketing Platforms
Let’s review each email marketing platform in detail.
1. GetResponse
Getresponse is an email marketing tool that makes sending thousands of emails easy. You can automate the whole communication process and convert potential clients into customers.
You can connect with potential customers, hook them, pose solutions, and sell your services or items through engaging newsletters. They have more than 400K customers worldwide, using the platform to grow digitally.
Features
Getresponse sends emails to more than 160 countries around the world. They keep your contact list growing with lead magnets and keep growing the contact lists and sign-ups.
GetResponse can be easily synchronized with other tools to update your data contact list. They have options for sign-up forms and popups to get more subscriptions.
The email process is automated, and they have an AI system to generate emails. They also offer advanced marketing features like promo codes, push notifications, and product recommendations in their advanced packages.
Price
They don’t require any plan, and you can sign up for free but their paid plans are more suitable for professional use. Their starter plan costs $15.58 monthly. The package includes an AI generator, unlimited auto-responders, and email newsletters.
For more extensive marketing campaigns, they have their Marketing Automation plan. The plan costs $48.38 monthly. Package contains event-based automation, Webinars, advanced segmentation, a sales funnel, and other features to take your marketing campaign to the next level.
Their ultimate package is an e-commerce package. It contains everything from previous plans plus options like promo codes, push notifications, product recommendations, abandon cart recovery, and quick transactional emails. The e-commerce plan costs $97.98
Pros And Cons
| Pros | Cons |
| Complete marketing packages | Prices are billed as yearly |
| Complete marketing packages | |
| AI tools to generate emails. |
2. ActiveCampaign
ActiveCampaign is another email marketing software equipped with CRM tools to take your marketing campaign to the next level. It comes with powerful automation tools and proposes your business forward with more sales. The application helps you generate a newsletter, offers many marketing tools, and even helps you create the customer journey.
Features
ActiveCampaign comes with many automated tools to personalize customer’s journey. It offers AI tools to generate dynamic content,
It can be used not only for newsletters and generating emails, but you can work on forms, landing pages, and segmentation. With different platforms, it increases your contact list to 143%.
Another great feature of ActiveCampaign is its seamless integration with other software. Furthermore, you can integrate it into platforms like WordPress, Zapier, and Shopify. You can create product catalog coupons. You can connect it with Gmail, Outlook, or any other email provider. ActiveCampaign also helps you manage administrative tasks. You can manage your contact list.
There is a Lead scoring, which helps you focus on leads with better potential. All of these features help make ActiveCampaing not only an email marketing tool but a complete marketing campaign manager,
Price
The features of ActiveCampaign also depend on the price you are paying. For individuals or small businesses, they offer their Lite package. It costs $29 and has limited features. The Plus plan is for a small team of three people, costing $49.
The package offers advanced email marketing and automation tools. Besides that, you can get landing page integration to big e-commerce platforms like Amazon and Shopify, and it comes with Site and Event tracking as well.
For larger teams with five members, their Professional plan is suitable. It offers great features like attribution reporting, Conversions, Site messages, and Split Automation. You can also customize your plan as well.
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Pros And Cons
| Pros | Cons |
| Comprehensive marketing campaign | Expensive platform more suitable for large enterprises |
| Automation tools to make the process easier | |
| Video tutorials and Active support | |
| Integration with different apps, e-commerce sites | |
| It comes with lots of administrative tools |
3. Moosend
Moosend is another simple option for email marketing to generate revenue. It is more suitable for simple marketing campaigns that rely on newsletters and emails. Different from the active campaign, they need the marketing feature to organize and run a complete marketing campaign. Still, it is budget-friendly and a better option for small businesses or individuals.
Features
You can send an unlimited number of emails, but number of subscribers is only 500. It offers Automation Workflow to automate the process of email sending. It also provides landing pages and forms to gather the email addresses of your potential customers. Its advanced packages also provide dedicated IP. You can get some storage space.
It also offers a simple drag-and-drop email editor. List segmentation and countdown timers are also included in all packages.
Price
Moosend is available to use for free for 30 days. Its starter plan costs only $9 monthly, and you can send newsletters to 500 subscribers. They will quote you based on your needs for more extensive campaigns and subscribers.
Pros And Cons
| Pros | Cons |
| Simple and easy platform for bulk email sending | Limited number of subscribers |
| Affordable price | |
| Drag and drop email editor |
4. ConvertKit – Best Email Marketing Platform For Creators
ConvertKit is another email marketing platform that helps you grow your business. The platform already uses more than 611,938 users worldwide and sends more than 2.5 billion emails each month. It is a complete marketing hub that can be used to make contact lists, send emails, and help you reach more clients. The whole newsletter-sending process can be automated, requiring little effort and time.
Features
The ConvertKit has advanced features to help you create newsletters, content, and visual animations to hook your potential clients. It allows you to build interactive landing page forms with better CTRs.
The integration feature allows you to integrate the application with other applications for easy and hassle-free email campaigns. There are email designs to help you create better content and connect with your fans.
Price
You can get started on ConvertKit for free. You can choose the plan depending on the number of subscribers you have. Their free-to-use plan allows you to send newsletters to 1000 subscribers. You can create landing pages or forms and unlimited broadcasts. You can even sell products and subscriptions with the free plan.
For growing creators, they have Creator Plan, which costs $9 monthly. The package includes everything from a free program to advanced features like visual automation builders, third-party integration, and automated email sequences. You can add a team member to this plan as well.
Their Creator Pro plan costs $25 for up to 300 subscribers and includes features like advance reporting, subscriber scoring, and a Newsletter referral system.
Pros And Cons
| Pros | Cons |
| Email designers | Automated email marketing is not available in a free trial |
| A free trial can cover 1,000 subscribers | |
| Automated email campaigns | |
| The free plan is not limited to a few months. As long as you have 1,000 subscribers, you can continue using it. | |
| Great for creators who are starting out |
5. ClickFunnels
ClickFunnel is not just an email marketing tool but a funnel builder. Funnels are like a road that makes its way to the success of your websites. Its email marketing tool is an easy-to-use tool to follow up with your potential customers. It lets you broadcast emails, promotions, and offerings and build customer relationships.
You don’t need a third-party Email delivery subscription. They have an in-house STMP. It’s a complete solution to draft and drop emails in your contact list.
Features
ClickFunnel offers a user-friendly editor to draft emails in minutes. They offer multiple email templates that you can use to create emails or write emails from scratch. The software allows you to send emails instantly or use a specific time to deliver the message to the potential client’s inbox.
Price
CLicFunnel offers 14 days free trial without needing any subscription. ClickFunnel’s Basic subscription costs $120 per month. It includes decent features like one website and one domain. 10,,000 customers and unlimited email sequence. It’s Pro plan starts from $157 per month.
It allows 100 funnels, 25000 customers, unlimited email sequences, and many other decent options. Funnel Hacker is their ultimate plan, costing $208 monthly with three websites and unlimited funnels.
Pros And Cons
| Pros | Cons |
| Complete marketing and funnel-building tools | Very expensive plans useful for big enterprises or those who are starting to build websites and require everything from a website to marketing tool. |
| Email marketing templates | |
| Complete package of building website, funnel and offers all marketing tools |
6. Brevo
Brevo is another complete marketing solution. It offers different products for marketing, sales, conversions, and email. It’s a flexible platform that offers tailor-made tools to support advanced needs. Their email marketing tool is designed to grow your brand and help you collect more revenue with email marketing.
Features
Brevo’s email marketing softwarel that allows you to create stunning newsletters and send them to the inbox of your contact list. The process of creating emails is easy. It has a simple drag-and-drop method. You can use the predesigned templates and create emails effortlessly.
The plans are based on the email volume rather than the number of your contact list. You can keep increasing the contact list by adding contacts from forms landing pages. Unlimited storage gives you space to take your business to the next level. Their packages also give reporting and analytical tools.
Price
The Brevo is free to sign up. You can try it for free and send up to 300 emails. The free plan provides customizable email templates and transactional emails.
Their Starter plan costs $25 monthly and delivers everything in the free plan with up to 20K emails. The emails won’t have any Brevo logo. The Pro plan is for business and designed for marketing managers and e-commerce. It costs $65 per month.
It provides automation marketing tools to speed up and organize the marketing process and advanced statistics. You can customize the plan and include features tailored to your marketing needs.
Pros And Cons
| Pros | Cons |
| Free to use up to 300 emails. | Only 300 emails for free plan |
| Easy-to-use editor | |
| Templates to design newsletter | |
| Complete marketing package | |
| Emails can be sent to unlimited contacts |
7. Constant Contact
Constant Contact is another marketing software that makes digital marketing easy. They provide AI tools to speed up the email marketing process. Their email marketing tools help you create and send amazing emails to your contact list.
Features
Their email marketing tool offers AI tools. You only have to add a few keywords, and it will automatically create email content for you. The process of email creation is made simple with drag and drop editor. It also offers hundreds of predesigned templates.
You can automate sending emails to the right time and, for example, sending birthday wishes on specific dates to the contact list. With dynamic content blocks, you can manage who sees the message.
It provides email marketing tools and allows you to analyze the data, conversations, results, and clicks. They allow you to sign-up-up forms, surveys, and even SMS.
Price
Their Lite plan offers 1GB of storage, and one user can use it. The package is based on the user range. You can send 10 to one user.
Their standard plan costs $35, which is for three users. You can send 12 multiplied by your contact list. Their Premium option is for unlimited users and offers 2GB storage, 500 SMS, and other advanced features like SEO recommendations and Google Ads Manager.
Pros And Cons
| Pros | Cons |
| Easy to create an email system | A limited volume of emails in pro and lite packages |
| The packages are based on the number of contacts | |
| Cloud storage to save your data | |
| Reporting and analyzing tools | |
| Compete marketing campaigns |
8. Mailigen
Mailgen is a web-based email marketing software for any business size. It can be used for social media, SMS, and mobile marketing. The software can be used to initiate and manage effective email campaigns.
Features
Mailgen offers different services, and their email marketing software is simple and easy to use. Using five simple steps, you can upload your contact list and use the software to send newsletters and emails.
The mail editor is very easy to use. It has a simple drag-and-drop editor. It offers a behavior segmentation option for better communication. You can connect with potential clients based on click opens. The software also allows you to automate the email process. Its team package allows unlimited team-based management.
The AI assistance enables you to create the content of the newsletter. An interesting feature is email tone, which allows you to adjust the tone of content and make effective communication. There are many collaboration tools to boost the efficiency of your email marketing. The User-Selectable length feature allows you to adjust the length of emails.
Price
Mailgen offers complete email marketing packages. Their monthly standard package starts from $33.
Mailgen has a free version with some basic features, and you can generate only a fixed number of emails per month.
Their Personal Package costs $65 per month. It includes everything from the standard package; you also have the creative options. Their business package costs $99 monthly, and you can customize the whole package and get everything from Standard and Personal packages.
Pros And Cons
| Pros | Cons |
| Compete email marketing software | Expensive plan |
| Easy to create templates and graphics | The free version has very basic features. |
| AI generator for content | |
| Customizable tone for emails |
9. MailerLite
Our next option is MailerLite. MailerLite is a complete email marketing solution to grow your business. It comes with email marketing tools that grow your audience and help you drive revenue smartly. Their email marketing strategies help you gather more subscribers and strengthen your relationship with your potential client.
Feature
MailerLite enables you to create beautiful and engaging content for your contact list. Creating emails is easy with its drag-and-drop editor, custom HTML editor, predesigned templates, and free-to-use stock imagery. They also have an AI text generator.
You can embed a custom product block with the newsletter to promote sales. You can integrate it with Shopify or Woocommerce and sell your products digitally.
Its intuitive automation builder helps you to automate your workflow. You can auto-send RSS campaigns to specific audiences. The tool allows you to segment the audience and send targeted campaigns for better results. Wishing-prenup forms subscriber and unsubscriber management; you can manage your contact list and learn why people unsubscribe,
Price
You can use the software for free for thirty days. However, the free version does not have advanced features. Its starter plan is Growing Business, which costs $10 monthly with unlimited email campaigns.
The advanced package costs $20 and has an HTML editor, Facebook audience insight, etc. Their ultimate package is Enterprise, whose cost needs to be specified as it will be tailored to your needs.
Pros And Cons
| Pros | Cons |
| Intuitive tools of email marketing | High price |
| Features like contact segmentation, customizable email lenght | |
| Integration with e-commerce stores | |
| Audience insight tools |
10. AWeber
AWeber is another email marketing software to take your business to the next level. It’s an easy-to-use marketing software and packs solutions for other services like landing pages, sales pages, and a Built-in Canva.
Features
AWeber offers great tools for email marketing. Beside advanced tools for creating responsive messages and graphics, it also packs features like push notifications that improve the visibility of your emails.
It features listing-prenup forms and pages help you increase your contact list and add other potential customers to your funnel. The customizable templates make the creation of emails and survey forms easy.
You can automate the whole email marketing campaign with AWeber. The automatic messages are based on the viewer’s behavior. It helps businesses earn more revenue with dynamic content, segmentation, and custom experiences.
Price
You can start using AWeber for free, and it has tutorials and tools to build an audience. Their Lite package costs $14, including everything for running online courses, email campaigns, and selling products.
However, you can create only one email list with this plan. You can customize pages and automate the sales funnel. Their Plus package costs $29 monthly and has advanced tools to help you grow. This package allows you to build unlimited automation, email lists, and landing pages.
Their Unlimited package is for scaling the business to new heights. It costs $899 monthly, and you can get unlimited tools. YOu can personalize the management, and it has advanced reporting and analyzing tools. It also offers sales tracking tools. It is suitable if you have more than 1,000,000 subscribers.
11. Stripe
The last option in our list is Stripo; It is an email template builder. It speeds up production and can test and export emails.
Features
Unlike other options in our list that allow an email editor or use the predesign templates, Stripe allows you to design your emails. You can build and customize every aspect of your email. As well as, it has pre-built modules and content blocks that help you streamline the email designing process.
It offers both HTML and CSS code editors. It also has predesigned templates to help you create your email content.
Price
It is not a complete marketing solution for your emails as it only helps you design emails, and yet it is priced a bit higher than other email marketing software on our list.
You can try it for free but only send ten emails daily. Its basic plan costs $15, and you can export only 50 emails. You can get some premium templates. Its medium package costs $45, and you can get 300 exports with space to store 300 emails.
Three users can use the package. The pro package costs $95, and it is for a large team of 10 users. It allows unlimited exports and unlimited email storage,
Pros And Cons
| Pros | Cons |
| Only design emails and export | It is expensive and not suitable for large-scale business |
| No advanced tools for automation, segmentation, or analyzing contacts’ behavior. |
Final Words
Email marketing is one of the most effective marketing strategies that helps you to stay in touch with your contact list and keep luring them to sell your services. All email marketing programs in our list have specific advantages. Choosing one or the otherr depends on your marketing needs, business scale, and affordability.
Author Disclaimer
Greetings, readers! I am Danish Khan, the author behind DY Exotic. I want to take a moment to clarify the nature of the content you’ll find on this platform.
As the curator of DY Exotic, I am committed to delivering unique and meticulously researched content on various tech-related topics. Whether it’s delving into the latest technological innovations, sharing insights from personal experiences, or exploring the intricacies of the digital realm, my aim is to provide you with valuable and engaging information.
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Danish Khan
Author, DY Exotic
