Brand building and digital marketing rely on social media presence. Businesses must connect with their followers and potential customers through social media platforms. Facebook, Instagram, YouTube, and Twitter are a few social media platforms with great potential for business growth. That’s why, learn automation tools for social media as fast as possible.
Staying in touch with your contact list is difficult if you have to manage all social media accounts separately. Social media automation tools have made it easier for brands to stay in the front, entertain, engage, and inform their potential customers.
This article will guide you on the best social media automation tool. We have some of the leading tools for your convenience. We will review these tools individually and help you see whether they suit your business needs.
15 Best Social Media Automation Tool
Let’s review each of our selected social media automation tools in detail.
1. Brandwatch Social Media Management
Brandwatch’s tools help businesses manage their social media presence. It’s an all-in-one tool that saves time. It enables you to manage your content and schedule, edit, plan, and publish it from one place.
Features
Brandwatch provides valuable tools to engage your audience. You can manage interactions on Facebook, Instagram, Twitter, and TikTok from one place.
It provides social media metrics that provide you with a holistic view of your efforts and progress on social media. You can manage and customize the messaging, reporting, or posting platform.
Price
You can book a meeting with Brandwatch customer service and discuss the pricing. They offer prices based on your customized needs.
Pros And Cons
| Pros | Cons |
| One platform to plan, schedule, and publish content across different platforms | The price is not displayed on the website |
| Can integrate major social media platforms | |
| You can monitor the progress with leading social media tools | |
| Collaborate on content planning |
2. Loomly
Loomly is another social media tool to reach new audiences and build your brand identity. It also offers a complete solution for all your social media needs. The automation process simultaneously posts from different social media platforms.
Features
Loomly offers rich tools to optimize your content and save time. You can manage content from one platform. It lets you know when content is updated, or someone comments on a piece of content. You can engage with your team through email, slack, or Microsoft team notifications.
Loomly provides trending ideas and topics and guides you through the best prices for RSS Feeds, Twitter trends, and custom post ideas. You can manage audio, videos, photos, and templates all in one place.
Loomly can also create videos with multiple photos. You can post all types of content. Its media studio hashtag manager and UTM parameter generator cover all need for posting ideas and labels. You can review posts in its easy-to-navigate dashboard.
Loomly also offers collaborative reviews, so all your team members can share comments, post mockups, and manage workflow. It seamlessly schedules your content publishing and automates the Facebook, Twitter, Pinterest, Linkedin, and Google business processes.
Price
Loomly’s Base Plan offers $26 per month. Two users can manage the account, and it can work on ten social media accounts. Loomly’s advance package costs $129.
It suits bigger teams as 14 users can use the account and allow 35 social accounts.
Loomly has a premium account costing $269, allowing 30 users and 50 social media accounts. For Enterprise Package, you can contact them and get a quote.
Pros And Cons
| Pros | Cons |
| Provides trending topics and trends | The dashboard is not very customizable. |
| Social media integration | |
| Multiple team members can use the platform |
3. Agorapulse
Agorapulse is another option that takes control of your social media platform. It helps brands and businesses to stay organized and save time while managing, publishing, reporting, monitoring, and team collaboration tools.
Feature
Agorapulse offers a unified social inbox where you can manage social media messages, comments, and reviews all in one place. You can plan and schedule content for social channels.
It informs brands of the latest trends and insight into competitor strategies. Agorapulse also provides reports and analytics to reveal what is improving and what needs to be improved.
Price
AgoraPulse offers a 30-day free trial. Its standard package costs $69. It allows ten social profiles, and you can add more accounts for an extra $15 per account. It allows unlimited posting and drafting with a unified publishing calendar. Their Professional package costs $99 with special Instagram product tagging, first comment scheduling, team workflow, and Canva integration.
Their Advanced package costs $149 with a content library, advanced spam management system, bulk publishing, and automated inbox assistance, to name a few. The custom package provides a customized solution tailored to your business needs.
Pros And Cons
| Pros | Cons |
| Beginner-friendly interface | Does not support Pinterest |
| Reports and analytics | |
| Manages replies and messages | |
| Spam management system |
4. Iconosquare
Iconosquare is another tool that connects your social media accounts and lets you automate posting and engagement. The platform is trusted by more than 20,000 digital marketers utilizing it to gain an edge over their competitors. It makes your social media life easier with useful features.
Features
Iconosquare is one platform to handle and operate all your social media accounts. It provides reporting tools to give you insight into how your content is performing. Iconosquare can schedule your content in advance and make sure it is published through different platforms.
You can set your social media reporting to auto-pilot. An intuitive interface lets you analyze the metrics of your performance. You can connect with your audience’s reply and identify unread comments and mentions to respond easily.
Price
The price depends on your individual needs. The single package costs $29 for one user. For a team, they offer $49, allowing three social media profiles. Ten users can manage this account. They also allow you to customize your plan and get a quote.
Pros And Cons
| Pros | Cons |
| Tools to analyze content | Some tools can be annoying and slow |
| Auto Pilot system for social media reporting | |
| Intuitive interface |
5. Brand24
Brand24 is a powerful listening tool to help you protect your brand reputation. You can access all mentions across social media platforms and see what people say about you.
Features
You never miss any critical mention with brand24. You can stay ahead of your competitors and tell your story in your way. It monitors brands, analyzes sentiments to segment positive and negative mentions, and creates a report based on these metrics.
You can also measure the awareness and apply filters to focus on mentions that matter. It also allows automated reporting.
Price
Brand24 also offers different plans. Its individual plan costs $99, covering 2K mentions and one user. The team package costs $179 with 5K minions and unlimited users. Its pro package costs $249 with 25K mentions and unlimited users.
Its enterprise package costs $499 and offers advanced AI features to help you manage your brand reputation.
| Also Learn About: Best Music Editing Software In 2024 |
Pros And Cons
| Pros | Cons |
| Brand24 is a listening application | Expensive packages and suitable for big enterprises |
| Not a social media platform | |
| Great for keeping track of information on different media about your brand |
6. NapoleonCat
NapoleonCat is another great tool to engage and connect with your audience. It is an all-in-one solution to manage, analyze, plan, schedule, and publish social media posts.
Features
NapoleaonCat provides a social inbox to track and reply to messages, reviews, and comments on your content. It offers an auto-moderation tool that keeps your audience engaged with automated replies.
Its Social CRM tool can make social profiles for people who contact you on social media. You can save contact history, notes, and relevant and useful information for brand growth. You can automate the posting and publishing with NapoleonCat.
Automated scheduling, publishing, and planning to save your team time and keep your social media platform active. Besides automation and publishing tools, it also provides complete analytics to measure your brand’s progress and plan your future strategy on that data.
Automated reports are scheduled to reach your inbox as well.
Price
NapoleonCat offers three plans. Standard is their starting price, which costs $27 per month. It is useful for individuals but has limited features like content management, publishing, and data analytics.
Its Pro plan costs $63 monthly, including automated moderation, TikTok ad moderation, and Social CRM. They also offer a custom plan with all the latest advanced features, and you can get customized quotes from them for your package.
Pros And Cons
| Pros | Cons |
| Complete social media management | The price package does not contain automation tools |
| Analytics and reporting to gauge performance | |
| Social CRM to make profiles |
7. Sprout Social
Sprout Social is another social media management application for brands and businesses. It provides a unified platform and covers all your social media needs. Sprout Social is already trusted by more than 3,000 brands and organizations worldwide.
Features
Sprout Social provides an intuitive dashboard with analytics of social media accounts like Instagram, Facebook, TikTok, and Twitter. It exhibits your progress among each platform and creates tailored reports so you know where to focus more. It can automate tasks and responses to save time. Accelerated responses increase engagement on your posts.
You can schedule and plan publishing posts on social media accounts and plan content calendars ahead of time. Many other social media platforms do not offer listening services. Uncover what others say about your brand with its listening tools. You can respond better, answer queries, and streamline your social media activities accordingly.
Price
Sprout Social is an expensive social media management application. Its standard price is $249 monthly, allowing social media profiles and paid promotional tools to boost Facebook posts. The package includes all review management, tasking, social CRM tools, content calendar, and many other options.
Its professional plan costs $399 monthly and includes all standard features, unlimited social media accounts, message tagging, competitive reporting, and scheduling content.
They also have an advanced package with even more advanced features and automated tools, costing $499 monthly.
Pros And Cons
| Pros | Cons |
| High-end tools for social media automation | Expensive plans are not for beginners |
| Accelerated response helps you reply automatically to messages and comments. | |
| Intuitive user interface |
8. Buffer
Buffer is another social media toolkit to help you build your brand and organically engage your audience. It is designed to grow your social media presence and offers affordable and intuitive marketing tools for growth. Buffer will grow you following by ensuring you are present on the right channels and suggesting strategies to help you succeed.
Features
Buffer helps you plan and publish content with a simple and easy-to-use dashboard. You can craft posts in one place.
They even provide aI tools to assist you with new ideas, repurpose old content, and how to style and translate your content. You can get in-depth analyses and reports with recommendations on reaching and engaging new audiences. As well as, you can track your performance on all major accounts.
You can see all messages and comments in one place and reply accordingly. It even helps you start your social media and landing pages with better CTRs.
Price
Buffer is used for individuals with limited features. You can use its Essential plan for just $6 for one channel. For a Team, it costs $12 per month with unlimited team members and clients and collaboration tools. Its Agency plan costs $120 per month and gives advanced features and custom access to advanced features.
Pros And Cons
| Pros | Cons |
| Great for managing a social media presence | Does not suit large agencies or enterprises |
| AI tools for content creation | |
| It helps you build landing pages | |
| Affordable plans |
9. Meet Edgar
Meet Edgar is another social media application with easy-to-use tools for scheduling publishing and automating the content.
Features
It not only helps you curate new content, but you can repurpose your old content and turn it into something better and captivating with the right messaging. You can add slots to the platform ready to post, and it will publish them automatically from your different accounts.
You can monitor, test, and track the performance and see how your audience reacts, engage, or respond to your posts. It does not include too many confusing features but has a simple and easy-to-go layout.
Price
Meet Edgar is perfect for brands that are just starting and need more
The Eddie Annual Plan is their starting package, costing $24.91 monthly. It allows five social media accounts and unlimited scheduled posts with ten weekly automation and 20 content categories. It allows 20 team members to collaborate on projects.
Their advance package is Edgar’s annual plan, costing $41,58 per month. The plan suits big brands, allowing 25 social accounts and 1000 weekly automation.
Pros And Cons
| Pros | Cons |
| Simple and easy to use | No advanced AI tools to curate content |
| Content planning and scheduled publishing |
10. SocialPilot
Socialpilot is a powerful social media marketing platform with everything you need to optimize your marketing strategies. It has an easy-to-use interface packed with useful tools and features, and they are constantly innovating their platform to meet the growing demands of their clients.
Features
Socialpilot makes your social media scheduling simple and easy. It allows you to publish content across all platforms from a single place. It also provides tools to schedule posting with a content calendar in place.
You can keep track of our performance with its analytics tool and create PDF reports for getting crucial insight.
Socialpilot provides collaboration tools for the entire team. It empowers the team and helps them streamline their workflow to grow as an organization. You can track messages and comments on your posts and track, organize, and respond to these comments.
Price
Social Pilot is free to use for the first 14 days. Their Professional plan is for one user, costing $25, with ten social media accounts. The Small Team package costs $42, allowing three users and a content library with 20 social media accounts.
Their Agency plan costs $85 with 30 social media accounts and unlimited clients. Six team members can use this account.
Pros And Cons
| Pros | Cons |
| Free to use for 14 days | Limited features in the free plan |
| Great analytics tools and reporting system | |
| Schedule posting and content calendar | |
| Organized dashboard |
11. Hootsuite
Hootsuite is also an all-in-one social media platform for planning and scheduling content on social media. It can manage your social media presence in one place and helps you to stay on top of trends.
Features
It provides an intuitive dashboard to plan your content. You can view social media content in one calendar and schedule the publishing time. Your team can create new posts, and from there, they are organized and published across different platforms. You can set up customized streams to monitor trends and stay notified about your business’s latest trends and what others are doing.
Hootsuite’s advanced analytics tool shows you through easy-to-read reports how your paid and organic web metrics are progressing. You can see what drives value and channel your efforts in that direction.
Price
Professional plan costs $99 for a single user. You can schedule posting and get access to messages in one place. Their Team Plan costs $249 with three users, and you can assign roles to your team members with customizable permissions.
The enterprise package starts with five users, and you can handle up to fifty social media accounts. You can request a demo and quote from them through their website.
Pros And Cons
| Pros | Cons |
| Unlimited posting on all packages | Expensive plans |
| Draft schedule and publish unlimited | |
| Content calendar and bulk scheduling. |
12. Sendible
Sendible is another platform to manage your social media. It helps you grow your audience and reach your social media goals all in one place. It’s a number one choice for agencies, marketers, and brands to amplify their success rate.
Features
It offers a direct scheduling option to schedule and plan your content months ahead. A bulk import provides all profile tags, locations, and hashtags to make content creation easier. You can get tons of ideas to engage the audience.
They offer Giphy, Pexls, or Canva to customize posts, making them visually more appealing to your message. You can get on board with clients through easy-to-navigate dashboards and don’t have to share passwords each time.
They showcase your progress, achievements, and goals with reports and trends. You can automate reports so that you stay connected with marketing efforts.
Price
Sendible offers three-tier plans suiting different needs. Its creator plan is $29 for only one user and six social profiles. You can get unlimited reports and post unlimited to your accounts.
Their Traction plac costs $89 with 24 social profiles and four users. They also offer a limited offer of $240 for marketing agencies with 60 social accounts and ten users. Their ultimate offer is White Label, costing $750, with 300 social accounts and 100 users.
Pros And Cons
| Pros | Cons |
| Suitable for large marketing agencies | Expensive plans |
| Unlimited posting and scheduling | Not a great option for individuals or small teams |
| Automated reporting system | |
| You can engage an audience and reply to comments |
13. Post Planner
Post Planner is another application to manage and plan your social media posts. You can even automate feeds with viral trends. You can use AI help to create engaging posts reflecting your brand identity and connect with like-minded people.
Features
Post Planner is suitable for those looking for a bulk composter. You can create dozens of posts at a time. It can manage and streamline months of posts in a minute and schedule these posts. Its content discovery feature helps you stay up-to-date with the latest trends. You can find top-performing content and viral post ideas, memes, quotes, and tweets for any industry. They provide tools to manage all posts on Facebook, Instagram, Linkedin, Pinterest, Twitter, TikTok, and YouTube.
Post categories are an important tool that helps you categorize posts into buckets, making them easier to find and organize.
Price
Post Planner is the cheapest social media management platform on our list. Its single plane costs only $5 per month, which is $3 for annual payment. The package allows only one account with fifty scheduled posts without advanced analytics or premium scheduling.
The Starter plan costs $11 monthly with three social media accounts, one user, core content, and core scheduling. The growth plan costs $39 with ten social accounts, two users, core scheduling, and Ativan analytics. Its business plan costs $69 per month, offering scheduled posts, 25 accounts, premium content, advanced analytics, and five users.
Pros And Cons
| Pros | Cons |
| Affordable plans | Limited feature in starer and growth plan. |
| Scheduled post and premium scheduling | |
| Advanced analytics in the premium package is very insightful |
14. Zoho Social
Zoho Social is another social media monitoring software for businesses and agencies. The application manages social media accounts and brand building. It allows you to post and manage unlimited posts while providing useful reports to help you determine what is working and how to increase engagement and social interactions.
Features
Zoho Social provides an intuitive dashboard to help you stay tuned with everything relevant. Zoho Social also provides flexible scheduling so you can plan and rest assured that your social media accounts remain active with daily or hourly posts.
You can visualize the content and manage it with a content calendar. You can engage and connect with your visitors in real-time and respond to their queries, comments, or messages across all platforms from one place.
Zoho Social provides core keywords, hashtags, and product reviews so you can get new leads and stay connected with your audience. You can track social media engagement with a real-time stream of updates. There are filters for advanced Twitter searches, Facebook reviews, GMB questions, etc.
Price
Zoho Social plans are also very affordable. Their standard package costs $10. Professional costs $30 for only one user, and I brand ten channels. While the premium package costs $40, allowing three team members and a brand channel.
Pros And Cons
| Pros | Cons |
| Good for small businesses and individuals | Does not provide AI assistance or advanced analytics |
| Affordable price | |
| Social media filters | |
| Great customer support |
15. Social Bee
Social Bee helps you manage your social media account by helping you create, schedule, publish, and analyze costs. It is free for 14 days without requiring any credit card information.
Features
Social Bee provides almost all the features and tools other social media toolkits provide. It integrates Canva, which helps you create engaging posts. They also offer AI assistance for content creation. You can manage your content calendar ahead of time and schedule the posts.
And publish them through all social media accounts. It provides insightful data to analyze the data for future strategies.
Price
SocialBee is an affordable plan. Their bootstrap plan is for solo users, costing $29 per month. It can manage five social media profiles. Accelerate plan costs $49 to handle ten social media accounts. Its Pro plan is best for agencies, costing only $99 and handling up to $99 with 25 social profiles. Three users can use the account, and it provides two years of data for analytics.
Pros And Cons
| Pros | Cons |
| Affordable plans | No advanced tools for analytics |
| Canva integration | |
| AI assistance | |
| Free to use for 14 days |
Final Words
Social media is the future of digital marketing. Staying present on different mediums and managing accounts become easy with these social media automation tools. You can start with a free plan, and as your brand grows, you can opt for more sophisticated tools with better automation tools and more social media accounts. Some free features can be a great start for solo users and individuals.
Author Disclaimer
Greetings, readers! I am Danish Khan, the author behind DY Exotic. I want to take a moment to clarify the nature of the content you’ll find on this platform.
As the curator of DY Exotic, I am committed to delivering unique and meticulously researched content on various tech-related topics. Whether it’s delving into the latest technological innovations, sharing insights from personal experiences, or exploring the intricacies of the digital realm, my aim is to provide you with valuable and engaging information.
It’s important to note that while I strive for accuracy and thoroughness in my content, the dynamic nature of technology means that information may evolve over time. Therefore, I encourage you to cross-reference and verify details when necessary, especially if you encounter this content at a later date.
Additionally, opinions expressed on DY Exotic are my own and may not necessarily reflect the views of others. I appreciate constructive feedback and open dialogue, so feel free to share your thoughts in the comments section.
Thank you for being a part of the DY Exotic community. I hope you find inspiration, knowledge, and enjoyment in the tech-centric journey we embark upon together.
Best regards,
Danish Khan
Author, DY Exotic
